Update 7:45 p.m. Thursday: Levi’s Stadium has released its full event guide for Taylor Swift’s Friday and Saturday shows. You can read the stadium guide here. You can also keep reading our guide to learn more.
Update 3:40 p.m. Wednesday: Levi’s Stadium released new information about their Early Merch Day truck. A section was added with details about the logistics of this truck and merch more broadly. Keep reading to learn more.
The time is near, Swifties.
Taylor Swift is coming to the Bay Area for the Eras Tour – her first stadium concert series since the 2018 Reputation Tour. Whether you already have your ticket secured, are still looking for a ticket or just want to know what’s going on, here is everything you need to know in preparation for the concert.
When and where is Taylor Swift performing?
Taylor Swift will be performing at Levi’s Stadium in Santa Clara on July 28 and 29, with opening acts HAIM and Gracie Abrams. The show starts at 6:30 on both nights and is expected to end around 11 p.m. Stadium gates open at 4:30 p.m.
I don’t have a ticket for the concert. Can I still get one?
Yes, but they’re not cheap. At the time of publication, the lowest prices were around $1,014 on Seatgeek for a spot that’s behind the stage – and that’s before fees are tacked on. You can also purchase tickets on StubHub or Vivid Seats for similar prices.
It is also possible that ticket prices might drop as the date for the shows approach. In Seattle, tickets went from $1,200 on July 17, to $701 on July 22, the day of her show, according to the New York Post.
When purchasing tickets from resellers, proceed with caution. To ensure a smooth transaction, make sure you triple-check all of the details before purchasing. Your ticket should include your seat location, event date, event location and desired price point. If you did not receive confirmation about your ticket purchase or are having trouble accessing your ticket, contact your site’s customer service. StubHub also has tips for those seeking to purchase tickets off of their platform.
I see people selling tickets on social media for cheaper. Can I purchase one there?
Again, proceed with caution. While it may be tempting to purchase a ticket for $500 from someone on social media, it is likely that the person selling that ticket is a scammer and there is no customer service should something go wrong.
The Better Business Bureau (BBB) has put out warnings about scammers as Taylor Swift’s Eras Tour concert nears. One Bay Area resident reported losing $250 after getting scammed through the “Sunnyvale Facebook Moms Group.” The scammer claimed to be a mother and even showed the victim a screenshot of a ticket from Ticketmaster to appear more believable.
The BBB (BBB.org) has a list of tips you can use to help ensure a safe ticket transaction. We also recommend checking out this guide created by Swifties to help out others avoid scams.
How do I get to the concert?
This statement may sound obvious, but we’ll say it anyway: expect traffic. Lots of it.
Parking passes for the concert are sold out, but some are being offered on StubHub. If you’re unable to secure a parking pass for Levi’s, then you can also try nearby lots. Parking lots open at 2 p.m. Similar to other events at Levi’s, Tasman Dr. between Great America Parkway and Lick Mill Boulevard will be closed beginning Friday morning and reopen on Sunday.
If you plan on taking a rideshare app, Levi’s Stadium website says that the designated drop-off area is “curbside on Great American Parkway, between Tasman Dr. and Old Glory Lane.” Rideshare pick-up area for the conclusion of the event is in Red Lot 7.
There will be Parent Pick-Up and Drop-Off zones available both nights of the concert. Parent drop-off will be located on Great America Parkway by Tasman Dr. and Old Glory Lane. Parent pick-up starts at 10 p.m. on Patrick Henry Dr. Levi’s Stadium has also provided a QR-code you can scan for more information.
Public transit may be your best friend for getting to this concert, though ridership will likely increase. VTA said it will provide 30% more capacity for the two concert nights than they do for other Levi’s Stadium events. The largest crowds are expected to come from people transferring from BART in Milpitas to VTA’s Orange Line, and Caltrain in Mountain View transferring to the same VTA line. Both Caltrain and BART are running late night trains to accommodate concertgoers, but BART’s late night train will make only limited stops.
The Capitol Corridor train will also be running special services for the concert. The train will arrive at the concert at 5:05 p.m. on Friday and at 5:37 p.m. on Saturday. It will leave at 11:59 p.m. on both days. Should the show run late, the train will NOT wait for late passengers, so plan accordingly. This train offers transportation for those located in Auburn, Rocklin, Roseville, Sacramento, Davis, Suisun/Fairfield, Martinez, Richmond, Berkeley, Emeryville, Oakland, Hayward, Santa Clara, Fremont/Centerville and San Jose.
If you’re coming from Stockton, Lathrop/Manteca, Tracy, Vasco, Livermore, Pleasanton or Fremont, consider taking the ACE train.
What can I bring with me to the stadium?
Levi’s will only allow clear bags that are no bigger than 12 inches by 6 inches by 12 inches into the stadium, and clutches no larger than 4.5 inches by 6.5 inches.
As for what items you can bring with you into the stadium, Levi’s permits the following:
- Binoculars shorter than 6 inches
- Blankets
- Plastic water bottles that can be sealed (glass water bottles are prohibited)
- Cameras with 3 inch lenses or shorter (selfie sticks, tripods, lights and monopods are all prohibited)
- Strollers
- Diaper bags (if you have a child with you)
- Sunscreen
- Friendship bracelets (yes, despite an earlier statement from Levi’s Stadium banning friendship bracelets, they are allowed after all)
Items such as battery packs, glow sticks, light-up costumes, signs over 11 inches by 17 inches, banners, whistles or any noise makers are prohibited. See the full list of prohibited items at levisstadium.com/bagpolicy.
Where can I get ‘Eras Tour’ merchandise?
You can buy merchandise online or in-person, but do note that some items are exclusive to the in-person booths and will not be available online.
There will also be an Early Merch Day truck selling Eras Tour gear outside the stadium beginning Thursday, July 27 from 10 a.m. to 7 p.m. The truck is open to everyone and will be located in Red Lot 1 at Levi’s Stadium. The parking lot will open at 8 a.m., but stadium officials recommend taking public transit since parking will be limited. Fans will not be allowed to line up before 8 a.m.
On the day of the concert, merchandise sales will begin at 2 p.m. and will stay open until the end of the show. You can go to Red Lot 1 or inside the stadium to buy merchandise if you have a ticket.
Can I stand outside the stadium on the day of the concert?
You’ve probably seen Swifties standing outside concert venues en masse. Well, don’t expect the same for this concert. Levi’s Stadium is prohibiting tailgating for this concert and will not have any designated viewing areas.
